Thomas Russell Rogers, 87 was the adman who created Charlie Tuna. Rogers was also behind the ads showing the industrious Keebler Elves and Morris the Cat, the finicky eater from 9 Lives’ cat food ads.
He was best known as the man behind the StarKist Tuna “spokesfish” who was never good enough to be used in the product. Charlie Tuna, wearing a beret and sunglasses, became an icon of pop culture.
Mr. Rogers died June 24 in Charlottesville, Virginia where he lived with his son's family. He drowned while swimming alone in the family's backyard pool.
In respect for Mr. Rogers, I will refrain from saying, “sorry Charlie”. Link to story here.
Comments