Blogs used as stealth marketing tools

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October 23, 2005

Blogs used as stealth marketing tools

Commercial Alert, a consumer advocacy group, has asked the Federal Trade Commission to investigate whether stealth campaigns violate rules against deceptive advertising.

Commercial Alert says that many companies are creating and maintaining blogs for the purpose of selling products.

These blogs are intended to deceive the reader into thinking the blog is maintained by someone other than the company behind the blog.

A good example of this type of deception would be a blog supposedly written by a doctor that touts the medical advantages of a particular drug.

Link here.

October 23, 2005 | Permalink

Comments

Commercial entities will do anything including using blogs to increase their sales, won't they?

Posted by: Michael Chua | October 23, 2005 at 09:54 PM

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I am Perry Peterson, a retired auditor and tax accountant. My wife Valeta and I live along the front range of the beautiful Colorado Rocky Mountains.
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