Ailing Starbucks is trimming the menu to help stop the bleeding.
The scent of ham, eggs, cheese and bacon will soon stop competing with the aroma of coffee in Starbucks stores as hot breakfast sandwiches become the first casualty of the company's battle to win back customers.
Starbucks blames a soft U.S. economy for their a second quarter in a row sales slide.
How much of the slide is due to competition from cheaper gourmet coffee offered by Dunkin’ Donuts and McDonalds?
Part of the problem is "cannibalization." The company has stores to close to each other they are forced to compete with each other.
It’s one thing to compete with other companies but to compete with other Starbucks stores is like eating your own.