Cheerios - a bit of history

The General Mills’ Cheerios Facebook Page was recently hijacked by anti GMO (Genetically Modified Organism) protesters and appeared to have morphed into an anti-gmo campaign.

This reminds us of a bit of Cheerios history:

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Most of us ate Cheerios as kids but for many of us it was more for the neat things on the outside of the box, including box-top premiums, than for the taste of the cereal inside the box.

We thought at the time that the Cheerios box may have had about as much flavor and nutrients as the product inside the box.

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Cheerios was originally called Cheerioats when it first hit the marketplace in 1941.

Cheeri O'Leary was the original mascot for Cheerioats and appeared on Cheerioats boxes in 1942.

Cheerioats' first slogan was “The Breakfast Food You’ve Always Wanted!” in 1941, followed by “Cheer up with Cheerioats” (1942).

The name changed from Cheerioats to Cheerios in 1945.