Skinny chicks don’t eat salads

Skinny chicks don’t eat salads? Really?

They’ll to anything to sell a diet book

While sifting through e-mails destined for the recycle bin, one caught my eye. The subject line said, Skinny Chicks Don't Eat Salads.

The e-mail came from Amazon. I’ve purchased books from them in the past and now they are trying to turn me into their best customer so I get a lot of e-mails from them.

That catchy phrase turned out to be the title of a diet book. Although it may be a good diet book, the title is a turnoff. The title tells us the book needs a gimmick in order to sell.

Skinny chicks may not need to eat salads. It's fat chicks that need to eat salads if they ever expect to become skinny chicks.