On February 2, 2012 Eldon Roth – a man without a college degree – was being celebrated for his life’s work: inventing a method of extracting lean beef from the scraps that would otherwise have been discarded during the butchering process.
He was hailed as an innovator in his field, not only for utilizing previously wasted beef, but also for an almost fanatical concern with food safety.
Just weeks after Eldon Roth (pictured) was inducted into the Nebraska Business Hall of Fame, the Internet went mad over his LFTB product that was dubbed ammonia injected pink slime and caused a furor across the nation saying it used meat scraps previously discarded.
Last year, an estimated 70% of ground beef included lean finely textured beef. But following the "pink slime" coverage by ABC News and other news outlets last spring dropped to 5%.