The newspaper industry is desperately trying to replace the revenue which disappeared with the arrival of the Internet.
Pay-to-read doesn’t seem to be the answer.
The San Francisco Chronicle has quietly dropped its four-month-old paywall.
The Dallas Morning News is also planning to take down the paywall around its regular news site and launch a separate "premium content" site. But will their "premium content" site have enough extra to lure readers to pay?
Advertisers are reluctant to stay with pay-walled newspaper sites. When traffic count falls advertisers will take their ads elsewhere.