Just last week in a speech promoting ObamaCare the president mentioned the word "benefits" 10 times.
The speech was at a Maryland community college - he desperately needs the young to buy healthcare under his signature plan.
But there was one word Obama didn't mention once in his entire 51-minute talk. And that word was "mandate."
That's despite the fact that a central feature of ObamaCare is the requirement that all those adoring young people buy insurance or pay a fine, and is the key to whatever chances of success it has.
Obama's silence about the mandate wasn't some aberration. He rarely brings the subject up when he talks about ObamaCare. Nor do other administration officials.
Nor do the $700 million worth of federal, state or private promotional campaigns now getting under way as the ObamaCare insurance exchanges open their doors for the first time.
The administration is counting on young people to sign up for ObamaCare. Without premiums from young healthy people the program can’t possibly pay benefits to older people who need more medical care - even though medical care for older people will be restricted, denying many expensive medical procedures for the elderly.
The Obama administration omits the word “mandate" when pitching ObamaCare to the young because of a fear that the young may not sign up because the penalty (to be collected by the IRS) for not having insurance will be less than the premiums.