If you thought your personal information on Facebook was being 'used’ in the past - you ain’t seen nuthin’ yet.
Wait until Facebook accomplishes what they are testing now -- software that will track your cursor on your computer screen.
Facebook Inc. is testing technology that would greatly expand the scope of data that it collects about its users, the head of the company’s analytics group said Tuesday.
The social network may start collecting data on minute user interactions with its content, such as how long a user’s cursor hovers over a certain part of its website, or whether a user’s newsfeed is visible at a given moment on the screen of his or her mobile phone.
Facebook collects two kinds of data, demographic and behavioral. The demographic data—such as where a user lives or went to school—documents a user’s life beyond the network.
The behavioral data—such as one’s circle of Facebook friends, or “likes”—is captured in real time on the network itself. The ongoing tests would greatly expand the behavioral data that is collected.
Full report here.