According to a Reuters/Ipsos poll, 36 percent of 1,067 people who have joined Twitter say they do not use it, and 7 percent say they have shut their account. The online survey, conducted October 11 to 18, has a credibility interval, a measure of its accuracy, of plus or minus 3.4 percentage points.
A retired schoolteacher commented after opening a Twitter account:
"I didn't really get the point of it at all," said the Las Vegas resident. "Most of them were people I wasn't interested in hearing what they had to say anyway." He said, however, that he does check Facebook every day to see what his friends are up to.
His experience is apparently not isolated and highlights a risk for investors as Twitter nears this year's most anticipated initial public offering in the United States, expected to begin trading on the New York Stock Exchange in mid-November.
Twitter is a niche medium. The appeal will never be as broad as Facebook.