The bullied girl on the ObamaCare website (above) has been replaced as she goes into hiding - for now.
The star of the new effort is being referred to as "Pajama Boy." He is a bespectacled, curly haired hipster who embraces holiday cheer as he encourages young people to join the conversation about ObamaCare.
Dressed in an ugly Christmas sweater and jazzy socks, the festive model encourages young people to get talking about changes in ObamaCare.
"Pajama Boy" has received mixed reviews on social media. Some Twitter trolls praised the merriment and his "snazzy pajamas" while others chided the promotional effort as "desperate."
It is a desperate effort to coax the young into buying health insurance. Without a significant number of youth buying health insurance the entire ObamaCare program will be in deep yogurt.