Many unsuspecting New Yorkers were scared out of their wits by a demonic robot baby hidden in what looked like an abandoned stroller.
It was a shriek-inducing prank to promote the new horror movie Devil’s Due which opens in theaters on Friday.
In the short video above “Devil Baby Attack” passersby notice the stroller and bend over to investigate.
The bald-headed, red-eyed little monster then pops out, shrieking and in some cases spewing a ghastly liquid from its mouth. Hidden cameras caught the reactions.
“Why would they do this?” shouts one man in a video clip about the prank after he took a peek into the stroller and the animatronic “devil baby” popped up and howled like a wild animal.
The baby was created by the techies at Thinkmodo, a new York-based viral video marketing group.