Barack Obama has been losing his TV audience — literally.
With the State of the Union proving ever less entrancing for viewers, the White House is desperate to turn the speech into a multiday event in an effort to bolster interest in Mr. Obama’s policies, even if people don’t tune in to hear his words.
The White House seemed intent this year on reversing the declining interest. It has sent repeated emails asking supporters to tune in and has kept tight hold on details of the speech.
By not leaking any portion of his speech it is thought that more people will tune in. Whether that helps remains to be seen.
Obama is the only one of the three to have his viewership decline steadily.
Obama’s last State of the Union speech was almost as low as Bill Clinton’s final speech which was affected by his impeachment.
If you don’t watch the speech you will certainly not be alone.