A new academic study analyzing the 2016 presidential election has determined that Hillary Clinton and her multitude of handlers ran a deplorably awful campaign that was probably the worst campaign for national office in the modern political era.
The study — entitled “Political Advertising in 2016: The Presidential Election as Outlier?” — suggests that the biggest reason Clinton lost was because she decided she did not need to advertise in several critically important states and that, when she did advertise, her ads failed to address substantive political issues.
A second reason Clinton lost, the researchers say, is because she almost utterly failed to address actual, substantive policy issues in her campaign advertisements and instead mostly either criticized Trump or spoke about herself in glowing terms.
Only about 25 percent of Clinton’s ad messages were devoted to policy issues. (The remaining 10 percent of the time, Clinton managed to talk about some combination of policy issues and either herself or Trump.)
By way of comparison, the researchers say, Trump discussed policy issues over 70 percent of the time in his ads.
Full report here.