Ivanka Trump’s signature perfume is a best seller on retail giant Amazon.
Ivanka Trump Eau de Parfum Spray For Women ($34 for a 3.4-ounce bottle) was No. 1 on Amazon’s list of bestselling fragrances and perfume for at least the sixth consecutive day. One reviewer wrote: “I normally buy this at Nordstrom. But now that I heard they will not carry it anymore, I was happy to find it on Amazon.”
The recent success of Ivanka Trump’s perfume on Amazon, particularly after her products were dropped from other stores, suggests the “resistance economy” to boycott products associated with the family of President Trump can help a brand as well as hurt it.