Liberal talk radio is in serious trouble.
Just a few dozen stations now carry liberal talkers, as key affiliates in cities with active left-wing politics are falling like dominoes, going dark or switching formats.
Detroit’s progressive outlet shut down in January, along with Seattle’s liberal talk station, which changed to sports. And after last year’s election, Portland’s progressive talk station ended its political programming.
Liberal radio talk show hosts don’t do well facing unscripted discussion with random callers.
Liberal radio talk show hosts tend to gravitate to NPR (National Public Radio) because they cannot get enough paid advertisers to make it on commercial radio.
National Public Radio is funded in part from the Corporation for Public Broadcasting, which is federally funded, and from federal, state, and local governments and use these funds to hire liberal talk show hosts.
There are a host of conservative radio talk shows that thrive on commercial radio. Some, such as Rush Limbaugh, make millions of dollars hosting conservative radio talk shows and have no trouble attracting advertisers.