The prominent image of Betty Crocker was created by Marjorie Husted as a campaign for the Washburn Crosby Company. The first name was chosen because it sounds wholesome and American. Crocker derives from the name of one of the company’s directors, William Crocker.
Betty Crocker became an icon across all major mediums from radio to television. Starting in the 1920s, Betty Crocker had radio programs that were voiced by Agnes White through the early 1950s, followed by television appearances played by Adelaide Hawley Cumming.