The onetime "Neverland" ranch of the late pop star Michael Jackson is returning to the market for $31 million, a dramatic discount from its original asking price of $100 million in 2015.
It is the latest development in the yearslong effort to sell the property. In 2017, after nearly two years on the market at the $100 million price tag, the property switched listing agents to Beverly Hills, Calif.-based Joyce Rey of Coldwell Banker, and the price was slashed to $67 million.
A few months later it was taken off the market. It is now being relisted at the $31 million price with Suzanne Perkins of Compass, who was one of the original listing agents from the property’s first go on the market in 2015.
Perhaps buyer interest in the property has sagged due to the recent revelations of possible child sexual abuse by Michael Jackson.
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