Apple’s iPhone privacy billboard is a clever Consumer Electronics Show troll, but it’s also inaccurate.

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I am Perry Peterson, a retired auditor and tax accountant. My wife Valeta and I live along the front range of the beautiful Colorado Rocky Mountains.

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July 09, 2019

Apple’s iPhone privacy billboard is a clever Consumer Electronics Show troll, but it’s also inaccurate.

Even without a booth at the last Las Vegas Consumer Electronics Show, Apple loomed large over CES.

Literally.

In a giant billboard that went up on the side of the Springhill Suites Marriott hotel near the Vegas strip, Apple touted the privacy features baked into the iPhone, telling people, “What happens on your iPhone, stays on your iPhone.” However, the clever Apple sign was inaccurate.