NFL ratings sank on the first Sunday Night Football game of the season.
Sunday Night Football on NBC earned a 4.7 in early ratings in the key 18-49 age demographic and garnered 14.81 million viewers for the Los Angeles Rams vs. Dallas Cowboys game. The 2019 opener garnered 22.2 million viewers.
Compared with last year's kickoff, the early ratings fell by 28% in the key demographic, and the number of people watching fell by 23%. The ratings did not include West Coast numbers but are still a significant dip, according to Deadline.
Full report here.
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